One of the ways to promote your products or services is by making a phone call or more popularly known as Phone Marketing.

However, you often find yourselves keep on postponing making the call because you don’t know what to say or how to persuade people. And, the most common reason is you can’t stand any more turning down.

Been there before?
Actually you can make a phone marketing fun and friendly, if you can avoid these 8 Phone Marketing Mistakes.

1. Instead of selling your product, try to fill your prospects’ needs.

So, don’t talk about your products/services all the time. On the other hand, focus your marketing on prospects’ concerns and offer them something they want. You’ll help them, change them from prospects to clients and increase your profit. In short, don’t sell too hard.

2. Talking too much

Sometimes you talk too much about the good things of your products/services, but you forgot to make a conversation with the prospects. Because of that, you don’t know what they need actually.

You have to focus on making people understand what you do and make prospects to contact you. So, you need to convey the right marketing message to your prospects.

3. Answering a prospect’s question with an email.

It’s a human nature that when you’re writing an email to answer a prospect’s questions regarding your products/services, don’t expect the prospect immediately saying yes and becomes your customer.

There’s no harm in just calling your prospects. By doing that, you immediately can know your prospects’ questions and objectives regarding your products. In addition, you can offer them a solution.

4. How much does it cost me?

Usually when a prospect ask this question, you as the seller always answer truthfully. Nothing’s wrong in doing that, but you have to say goodbye faster to this prospect then.

Don’t rush in and say your prices yet, instead you have to learn what they want first. Then, you can say the price in the context of the value and quality solutions you provide.
5. Spending time with people who will not be your customer

Okay, you have good products/services with a good marketing system, now all you need to do is finding the right customer.

The first 5 minutes of the conversation determines whether the person you’re talking to is a promising prospect. If not, don’t push it. Just say thank for their time and move on to the prospect.

6. “Yes” answer is still long way to go

Your main goal is getting a “yes” answer from your prospect, whether they want to buy your products or sign up for your services. Make a list of “yes” answers and you will

Your primary objective is to get the prospect to say, “yes” when you ask them whether they want to place their order or sign up for your services. Set up a pattern of “yes” answers and you’ll enlarge the chances they will say “yes” when you ask them to buy.

7. Forgetting to ask for a sale

Obviously, if you want someone to buy your products or services, then you have to ask for the sale. But, you often wait for the prospects to say yes, they want to buy.

If you have enough confidence about your way of marketing your products/services, you won’t be afraid of getting a “no” answer when you ask for the sale.

8. Forgetting To Follow Up On Sales

Your marketing phone effort is not ending yet even when you’ve already made a deal. You have to think that the first sale not as closing a sale but opening the door to a long-term relationship and you’ll increase future sales.

When a prospect becomes a client or customer, it means they trust you and your products/ services. You need to make another phone to find out how the product or service is working and there is a good chance you’ll get another sale.