It may sound simple, but you still need to remember three things in phone marketing.

1. Remember to get full information about each prospect.
You have to care for your customer-to-be, one of the way is by knowing about themselves, such as:

a. Basic information.
You can ask whether the caller is already your customer or still a prospect.
You can politely say something like: “Mrs. Jane would you mind giving me your address and phone number so that we can update our records?

b. Other Information.
If for example the caller isn’t your customer, then you can start promoting your products/services or even offering them a free product or free trial of your services

c. Email Address.
If the customer-to-be is busy when you call him/her, you can ask for their email address. It’s important for you to have a prospect’s email address so you can email them some information regarding products/services.

2. Know what you are going to say.
Don’t call if you still hesitated to talk on the phone. Prepare yourself every time you call a prospect:

a. If you have sent the prospect an email regarding your products/services, you can call your prospect the following days and ask him/her about your email. Or, you can call first to let the prospect know that you’re going to send them an email about your products/services.

2. Be friendly and polite as well.
Remember to mention who/where you got the prospect’s name and number from. However, before you do that, don’t forget to ask permission from the  referrer to use their name).

3. Just because you do the call, doesn’t mean you don’t have to listen.

The reason you hold a phone marketing maybe because your prospect wants to know more about your products/services. That’s why, you should give what your prospects want. How do you know? By listening carefully and your prospects might say what they want to know.

a. You ask W&H questions  to your prospects.
By doing that, you will get information about what your prospects expect to get from your products/services.

b. Give your prospects chance to response.
You are asking is because you want to get some answers. Give your prospects time to think what they should say to you. They might be telling you about their problems and needs. Then, you can respond by offering what products/services can do.