You have to admit that one of the most common annoying yet challenging in phone marketing is the prospects who always ask for the prices, but seldom make their purchases. This happens especially if they don’t have enough information about the products/ services you offer.

Well, nothing’s wrong with giving out your prices over the phone, but don’t hope too much to make a sale if you do that. What you should do instead:

1. Answer your prospect’s question with a question or ask open ended question.
For example when they ask: “how much it’s going to cost me if I want to lose weight?”
(imagine, you are selling a weight lost product).
You as the retailer should’ve answered with: “Well, it depends on how many kilos do you want to lose?”

Your question will lead you and the prospect to have a value discussion that will help you to increase the value of your products. If you can give good values in your products, then you can make your prospect to agree with the price as well.

2. Be sensitive with your prospect’s pain.
If you listen to what your prospect’s going through, you can also offer a solution to the pain by telling the prospect how your products/services can help. This also means you can also make a sale.

One thing you need to bear in mind is always give out your prices after you’ve already listened to your prospect’s problem and you’ve given your solutions to your prospect’s problem by offering your products/services.